Can Buyers Find You?
I read a great article by Cindy Jones this morning and it really struck me, what does really lead a person to your website. She was absolutely correct in her summation that buyers do not google your name. But what do they google to come to you?
After monitoring many websites, for myself as well as other Realtors®, I can say with utmost confidence that they are not coming to you by googling your name. I rarely see that when I watch site stats. What I do see for real estate websites is that they come for the fresh content they find on the web. They find articles for things they are concerned about, googling things like articles on inspections or appraisals and how they work, or they come to an article written on a subdivision or area of town. Maybe they come because of an article on the lifestyle on a particular area. But they rarely come looking for your name, unless you have a referral or they saw your sign.
I know many Realtors® absolutely groan when they hear they need to write fresh content on a regular basis. It is a lot of work, but if you are passionate about your work, passion will come in writing as well. Writing about what you know can be easy, it just takes practice.
Committing to just one hour a week can result in 4 new articles a month. And if you just write about things in Real Estate that you are passionate about, you will fly on to more leads. And if you don't start now, you may never, so just do it. What will bring leads to your office?
Jerri McCombs, Advanced Virtual Assistant
828/553-5190 or info@JerriMcCombs.com