Can we as Agents Perform Dual Agency Representation Without Hurting One Side?
As a Listing Agent I am always surprised when I get a call on a property and a potential buyer wants me to show them a home. Don't get me wrong, I want buyers to look at any listing I have. But I just feel as though I am moving into a slippery slope there. In all honesty I just don't feel as though I can fairly represent them when I am already representing the owner of the property. To me it just is not fair. My first obligation is to the seller and I must give my all to them. So how can I give a buyer the full attention and due dilegence they need?
I think that today, as informed as buyers are about everything under the sun, they are still uninformed about the importance of dual agency. When I get these calls, I try to explain the importance of avoiding the dual agency by having their own buyers agent. I explain all the reasons why, and that I will have to keep my mouth shut about a lot of things. And then let them decide whether they want me to still show them the home. I never refuse.
Now I admit most of the time they will still allow me to show them the home, and almost always I will find that this listing does not meet their needs. But at that moment I gain their trust and they allow me to become their Buyers Agent. But if it goes the other way and they become interested in persuing the home, I will always refer them to a good agent for buyers representation.
I got an email this morning from Inman News talking about this very thing and so I am guessing it has become an issue- or maybe more accurately is still an issue. I am wondering how other agents treat Dual Agency? What is your take?
Jerri McCombs, Advanced Virtual Assistant
828/553-5190 or info@JerriMcCombs.com